Brand Manager

Role & responsibilities

The Brand Manager will be responsible for developing and implementing branding strategies that enhance our reputation, attract new patients, and ensure consistent messaging across all centres.

Brand Strategy Development:

• Develop and execute comprehensive brand strategies that align with the hospitals mission, vision, and goals.
• Conduct market research to understand trends, patient needs, and competitive landscape.
• Identify and target key demographics to drive brand awareness and patient acquisition.

Brand Management:

• Oversee the creation and implementation of brand guidelines to ensure consistency across all centres.
• Collaborate with internal teams and external agencies to develop marketing materials, including print, digital, and social media content.
• Manage the brands digital presence, including website content, social media channels, and online advertising.

Campaign and Promotion Management:

• Plan and execute promotional campaigns and events to enhance brand visibility and patient engagement.
• Monitor campaign performance and adjust strategies as needed to optimize results.

Stakeholder Collaboration:

• Work closely with centre managers and medical staff to understand their needs and integrate them into branding efforts.
• Foster strong relationships with key stakeholders, including patients, partners, and media.

Analytics and Reporting:

• Analyze brand performance metrics, including patient feedback, website traffic, and social media engagement.
• Prepare regular reports on brand performance and provide actionable insights to senior management.

Budget Management:

• Develop and manage the brand marketing budget, ensuring cost-effective strategies and maximizing ROI.

Preferred candidate profile

• Qualification: BBA/MBA – Marketing
• Proven experience as a Brand Manager or similar role, preferably in the healthcare or fertility industry.
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication, organizational, and project management skills.
• Must be flexible to travel.