The Rise of Intimate Wellness: Why More Women Are Seeking Aesthetic Gynaecology Treatments

Cosmetic gynecology, which is also called aesthetic gynecology, started mainly to repair injuries or birth defects in the genital area in the early 1900s. Over time, this field has evolved to enhance the aesthetics and function of the female genital area. In the late 20th century, labiaplasty became a popular cosmetic procedure, marking a big turning point in aesthetic gynecology. Since then, advancements in technology and surgical techniques, along with growing interest from women, have driven this field forward.

In recent years, aesthetic gynecology has seen a remarkable rise in popularity, emerging as a transformative field that addresses both cosmetic and functional concerns for women due to the increased awareness. Its demand notably increased in urban areas due to changing views of beauty, influenced by advancements in technology.

Here, we explore the reasons behind the increasing popularity of Aesthetic gynaecology in Hyderabad and discuss some common procedures that are performed.

Why More Women Are Seeking Aesthetic Gynaecology Treatments

Cosmetic gynecology in Hyderabad is undoubtedly gaining demand, as more women seek aesthetic enhancements and medical solutions for their intimate areas. Here are the main reasons for opting for aesthetic gynecology procedures:

• Addressing Medical Concerns: Cosmetic gynaecology is not a department that only focuses on aesthetic enhancements; it also focuses on and offers treatment for medical concerns that are related to the female genital area, offering a range of surgical and non-surgical options to improve appearance, function, and confidence. Procedures such as vaginoplasty can manage vaginal laxity caused by aging or childbirth. Labiaplasty addresses discomfort from asymmetrical or enlarged labia, while labia majora plasty is a surgical option for treating medical conditions like congenital lymphedema of the vulva (fluid build-up and swelling in the limbs and genital area) and chronic sagging from steroid use related to congenital adrenal hyperplasia (CAH). Certain conditions, including stress urinary incontinence, vaginal dryness, and post-menopause symptoms, can be addressed with cosmetic gynaecology. As mentioned, these techniques not only enhance physical well-being but also effectively alleviate conditions that significantly impact women’s quality of life.

• Advances in Medical Technology: Technology has been continuously advancing over the last 10 years, providing new methods and tools for aesthetic enhancements, which has played a major role in increasing its popularity.   These developments opened the doors for openly discussing intimate concerns and made cosmetic gynecology more accessible and appealing to a broader range of women.

• Increased Awareness and Availability: With the advent of technology through the internet and social media, information about cosmetic gynecology is readily available to the public. Awareness mediums, such as talk shows, videos, movies, lectures, and seminars, are helping many women educate themselves about various procedures, their potential risks, and benefits, empowering them to make informed decisions. Additionally, the growing number of experienced and skilled healthcare practitioners specializing in aesthetic gynecology has made these techniques more accessible to those seeking them.

• Positive Impact on Confidence and Well-being: A primary motivator for some women considering cosmetic gynecology is the pursuit of increased body confidence and self-esteem. One of the benefits of cosmetic gynecology is the significant impact on self-confidence, body image, and overall well-being for many women who undergo aesthetic procedures. 

Numerous studies have shown that nearly 75% of women who undergo cosmetic gynecology procedures report an improvement in their self-esteem and body image, which enhances their sexual experiences and relationships. Women often experience self-acceptance and a sense of empowerment because of addressing their physical insecurities and enhancing genital aesthetics.

• Breaking down taboos: Aesthetic gynecology does not focus only on physical enhancement; it breaks the social taboos around women’s health. As women share their experiences more openly, the stigma decreases, resulting in personal fulfillment and healthier dialogue around body image.

• Enhanced sexual satisfaction: Many clinical surveys indicate that 85% of patients reported improved sexual satisfaction following treatment. Aesthetic gynaecology is often sought by women aiming for enhanced sexual health. After cosmetic procedures such as vaginal rejuvenation, labiaplasty, and clitoral hood reduction, many experience positive changes during intimate moments. Vaginal rejuvenation aims to improve tissue elasticity and lubrication. Discomfort during intercourse can be alleviated through a well-known procedure called labiaplasty. Clitoral hood reduction is recommended to enhance direct stimulation response.

• Reversal of Aging Effects: As people age, their sexual activity may decrease, and the way they express and appreciate sexuality often changes. For older adults, sexuality becomes more nuanced and is frequently conveyed through intimate gestures such as kissing, caressing, and hugging, rather than just through sexual intercourse. Moreover, as women age, factors including hormone imbalances, childbirth, and gravity can impact the appearance and functionality of the genital region. Some cosmetic gynecology treatment procedures, such as vaginal tightening and rejuvenation, can reverse some of these effects, contributing to a more revitalized overall appearance.

• Postpartum body restoration: Postpartum cosmetic gynecology has gained more demand significantly over recent years. Many women seek aesthetic gynecology treatment after postpartum childbirth recovery to regain pre-pregnancy shape and confidence.

Labiaplasty and vaginal tightening are the procedures that can be used by aesthetic gynecologists to restore muscle tone and aesthetic symmetry.

• Minimally Invasive Treatments: The availability of many minimally invasive options attracts women to avoid surgical scars and because of the shorter duration. Treatment approaches such as injectable fillers, platelet-rich plasma (PRP) injections, and hyaluronic acid fillers are used to improve lubrication and mucosal health, to promote natural tissue regeneration, and to restore lost volume in vaginal walls gently.
• Potential emotional strain: Despite the physical and aesthetic benefits, cosmetic gynecology procedures also risk emotional strain, especially when complications or expectations arise. Due to the unrealistic expectations related to the aesthetic changes or the emotional impact of the procedure, it can lead to emotional distress and disappointment. Moreover, unforeseen complications, whether significant or minor, can contribute to disappointment and emotional strain. Hence, many experts counsel the patients regarding post-procedure patient expectations and manage the risk of emotional challenges.

• Affordable payment options: Many females are seeking the aesthetic treatments because of more accessibility, flexibility, affordability, and widespread advertising. Moreover, non-invasive procedures have a high demand as they are more affordable than surgical ones.

• Cultural acceptance and empowerment: Thanks to the modern era, conversations on intimate concerns are becoming less stigmatized publicly, and culture shifts are making them more acceptable today. As society becomes more open about discussing intimate topics and the stigma surrounding conversations about female sexuality gradually fades away, women are increasingly seeking aesthetic enhancements for their genital areas.

Commonly Performed Aesthetic Procedures

Here are some of the most commonly performed surgical and non-surgical procedures in cosmetic gynecology, aimed at enhancing both aesthetic appearance and functional well-being:

Surgical approaches

• Labiaplasty: It is also known as labioplasty, a commonly performed cosmetic gynaecological surgical method that involves reshaping and reducing the size of the labia minora, addressing discomfort during physical or sexual activities, and enhancing the aesthetics of the genital area. This procedure must be tailored by an Aesthetic gynaecologist in Hyderabad as per the individual patient’s needs. 

• Vaginal rejuvenation: It is a surgical procedure performed by the Cosmetic gynecologist in Hyderabad by combining perineoplasty (repairing the perineum) and vaginoplasty (vaginal tightening) to tighten the widened vaginal canal, restoring muscle tone and addressing problems like vaginal laxity due to factors including aging, childbirth, or other influences, to improve sexual function and satisfaction. These procedures are variations of well-established techniques such as colpoperineorrhaphy and pelvic floor reconstruction.

• Clitoral hood reduction: This is also called clitoral hoodectomy, a surgical method that involves reducing the excess skin (tissue) around the clitoris, enhancing the clitoral sensitivity, and reducing discomfort to improve sexual function.

• Monsplasty: This procedure, also called mons pubis reduction, involves removing excess fat or skin from the mons pubis area, beautifying the aesthetic appeal of the pubic area, and alleviating discomfort during physical or sexual activities.
• Hymenoplasty: In some countries, it is referred to as revirgination, and it is the least searched surgery in the Cosmetic Gynecology Clinic in Hyderabad that repairs or reconstructs the hymen, often for personal or cultural reasons, restoring its appearance and providing a sense of virginity. It is often associated with societal and cultural notions of virginity, which carry legal, social, and religious significance.

Non-surgical approaches

• Energy-based sources: For female rejuvenation, thermal energy-based devices can be used, including lasers—CO2, Erbium-Yag, Diode, radiofrequency, high-intensity focused ultrasound (HIFU), and high-intensity focused electromagnetic therapy (HIFEM) for pelvic floor muscle strengthening. Other indications of energy-based devices include stress urinary incontinence, overactive bladder, vaginal tightening, lubrication, vulvodynia, and hyperplastic dystrophy.

• LASER Treatment for Vaginal Laxity: Vaginal laxity can now be managed without surgery using fractional lasers, including fractional CO2 lasers, which have a wavelength of 10.600 nm and cause the vaginal mucosa to hydrate, regenerate collagen fibers, and regain its suppleness. Fractional erbium laser with a wavelength of 2,940nm has been applied to treat vaginal tightness, stress incontinence, and postmenopausal vulvar-vaginal atrophy. Many laser companies are now using new, minimally invasive laser techniques to shrink the vaginal walls, referring to them as vaginal laser therapy or laser vaginal resurfacing.
• Radiofrequency (RF) Vaginal Rejuvenation: Many studies showed that using RF to repair vaginal tissue boosted collagen and elastin production.
• Vulvar Lightening: The use of the fractional carbon dioxide method or chemical agents can help to lighten the hyperpigmented appearance of the vulva.

• Platelet-Rich Plasma (PRP): PRP injections can potentially be nonsurgical treatments for poor lubrication, stress urinary incontinence, and female sexual dysfunction. PRP is nonantigenic and usually has no negative effects and performed for vulvovaginal rejuvenation and sexual enhancement. However, ongoing studies are being conducted to investigate this treatment.
• Fillers: Similar to facial fillers, hyaluronic acid fillers can also be used to improve the labia majora appearance, providing a plump and more youthful look. It is performed on an OPD basis in the clinical setting, with each session lasting about 30-45 minutes. It is used for G-spot augmentation and labia majora augmentation.
• Botulinum toxin: It can be used as an off-label indication for treatment of severe cases of vaginismus.
• Vulvovaginal threads: Elastic silicon threads are widely used for labial lift-up surgeries, to restore enlarged/distorted vaginal introitus, and for vaginal rejuvenation surgeries.
• Vaginal Rejuvenation Creams: Topical creams containing ingredients like peptides and hyaluronic acid can help improve the hydration and texture of the vaginal skin, offering a non-invasive option for rejuvenation.

Conclusion

Cosmetic gynecology is an emerging field, especially in urban areas like Hyderabad, which is highly beneficial for females who are looking to enhance the aesthetics and functionality of their genital area. Demand for this department is driven by advances in rapidly growing everyday medical technologies, increased awareness due to social media, and changing social attitudes. These procedures can enhance the self-esteem, confidence, body image, and sexual satisfaction and improve a woman’s quality of life.

If women are unhappy with the appearance or function of their genitalia, are experiencing sexual difficulties, or are seeking non-surgical options to improve their confidence and comfort, cosmetic gynecology procedures can help address their intimate needs.